Campaign:

To remain authentic to its core audience, Catharsis created a comprehensive, non-advertorial, integrated marketing campaign incorporating traditional and online media, viral marketing, direct marketing, grassroots promotions, media partnerships, and special events including exclusive screenings, youth workshop programs, and promotional parties, backed by partners including AIGA and sponsors including Nike.

Catharsis also designed and developed the film's official website (on an ultra tight schedule) incorporating the Beautiful Losers' DIY aesthetic and branding, packed with features including viral media clips, trailers, post-event footage, artist profiles, blogging areas, e-commerce, and more. The entire website was created using the Wordpress engine as the content management system so that the Beautiful Losers team could make their own updates on the fly, without any programming required.

Visit the newly launched website at www.beautifullosers.com.

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