Campaign:

Catharsis was responsible for guiding major aspects of the project including approaching and securing sponsors, raising awareness through promotions, press and media, as well as leading event production and logistics on gameday.

As the official event marketing agency of record for Copa NYC, Catharsis was and remains responsible for ensuring not only the project's success in all regards, but also in establishing its legitimacy and legacy as an annual, inter-cultural, community sporting event.

Summary of Services:

• Proposal writing, research, and presentation
• Sponsorship development, negotiation, and activation
• Website design, development, and management
• Collateral/Promotional design, printing, and street team activation
• Online marketing, email marketing social media campaign management
• Press Release writing, distribution, and press relations
• Event production, logistics, staffing, A/V, security, sanitation, venue management
• Project management, schedule, budget

Sponsors:

• Boost Mobile (Title Sponsor)
• Redbull USA (Event Sponsor)

Partners:

• United Nations
• NYC Sports Commission
• City of New York Parks and Recreation

> Results