Campaign:

What Catharsis created was an all day, open-air, festival for the savant urban youth, connecting eastern and western cultures together through hiphop, art, video games, technology, fashion, skateboarding and booth exhibitions. The result was a powerful and engaging lifestyle-themed event, amplified by the fusion of talent and attractions from NYC and Tokyo.

2007 Talent bookings:

• MF DOOM, RHYMESAYERS
• PHAROAHE MONCH, UNIVERSAL MOTOWN
• COLLIE BUDDZ, SONY BMG
• TERIYAKI BOYZ®, (B)APE SOUNDS® / UNIVERSAL MUSIC
• DJ UPPERCUT, IMPACT/GROUNDRIDDIM feat. ROSCO P. COLDCHAIN, STAR TRAK ENTERTAINMENT
• KENNY MUHAMMAD, THE HUMAN ORCHESTRA
• KOOL DJ RED ALERT, POWER 105.1 FM

Additional bookings:
• TONY MATTERHORN, NATURAL BRIDGE
• RAKIM, G&E TRUST

Festival Programming

Three hours of live stage performances from seven renowned artists

Sharp Video Walls on stage
Featuring HD digital signage, advertorials, live camera feed, and VJ-programmed content

Sharp Technology and Videogame Pavilion
Featuring Sharp Aquos flatscreen HDTV video game stations

EA Skate for Xbox 360 and Playstation 3 demo stations in the Videogame Pavilion

Skateboard Art Exhibition curated by Mike Annechiarico

Skate Park with mini half-pipe
Featuring local Zoo York and Nike SB riders; also open to local pros

Art exhibition by Shin Tanaka
Featuring 40, one of a kind (1/1 of each piece) detailed paper toys, T-BOY Jr

Artist and Vendor Booths
Featuring exclusive A Bathing Ape® brand 3 city tour and concert t-shirt

KIKS TYO display of urban lifestyle products

US premiere of Harvest jewelry, created from recycled skate decks

Promotional giveaways including merchandise from EA, Kid Robot, Zoo York and KIKS TYO

Central Park Concessions booth with food and alcohol


Promotions

A highly edited selection of media, press, and viral outlets were deployed by Catharsis to create positive hype to draw audiences and media attention.

Traditional: Online: Media Coverage:
Sponsors:



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