Campaign:

Catharsis was on the ground in Korea for a full month in advance to help Cartel Creative prepare, manage and produce what has become one of the largest, most prestigious bboy events in the world. Catharsis assisted in bringing in key media and press partners such as iMeem and Vapors to cover the event, in addition to design talent such as Pete Chung and live event photographers as well. Catharsis also helped manage crews and artists around the city and on gameday, in addition to providing additional manpower and logisitics support.

Fifteen teams from all around the globe were flown into Korea and were treated as ambassadors of their nations, guests of the Korean Tourism Organization.

In addition, the legendary LA based graffiti collective, The Seventh Letter were also brought to paint a 150 foot wall during the Festival. Fabled New York hiphop historians/photographers, Jamel Shabazz and Joe Conzo also presented their work in a nationally promoted photography exhibition.



2008 Talent Bookings:

BBoys

Judges DJs MCs Showcase Artists Designers Urban Gallery Photographers Onsite Photography Graffiti Artists


Festival Programming

Day 1:

Day 2: Promotional giveaways by: Media Coverage TV: Print: Sponsors


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